A Virtual Assistant (VA) can be a great resource for your business, providing all types of administrative and business support. But even the most multi-talented and capable VA should not be trusted with the critical infrastructure of your business.
Budget is often the number one reason business leaders choose to take this route. They think that entrusting a VA with important tasks like website development and logo design will ultimately save money for their businesses. But, in reality, this decision can end up being incredibly costly when done wrong. Your VA isn’t a business strategist or a marketing expert. Even if they can edit a WordPress page, they likely lack the expertise and knowledge to serve as the driving force behind your entire online strategy.
Here are three really good reasons why you should never place your online business infrastructure in the hands of your VA:
Experts stay on top of the trends and requirements.
Experts are experts because they take the time and effort necessary to stay on top of industry trends and useful developments. They have reputations at stake, so they are extremely invested in ensuring that things are done properly, meeting and even exceeding industry standards.
Your VA does not have the same investment or commitment to excellence that an expert will have. There’s much more to your website than just moving text around on Divi, so you need a professional who understands all that’s needed and also has the skills to meet those needs successfully.
Your VA is better suited to act as a Project Assistant.
While your VA does not have the expertise to handle and manage the infrastructure, they may be well-suited to provide excellent service as a project assistant. Consider utilizing your VA as a point person, providing all of the logins, content, photos, etc that your web development team may request. Your VA can also be trained to manage things after your website has been built. They can learn to do such tasks as editing page content and creating new landing pages down the road.
When things are done incorrectly, they can get pretty expensive to fix.
If your VA does attempt to handle the critical infrastructure of your business, mistakes and missteps can be costly to remedy. You’ll likely need to hire an expert to clean up the mess and doing so may cost more than it would have to hire an expert from the start.
To make matters worse, you may even have to hire someone to start the process all over from the ground up. Not only is there the expense of bringing in someone to fix things, but there is also the consideration of how much business you missed when your site was down and under additional maintenance.
VAs are amazing resources who provide businesses with all kinds of valuable skills and knowledge, but website development, logos, and other critical business infrastructure should always be left to the experts. With PressFixer, you get access to a support team of business strategists, graphic designers and web developers who work together to successfully execute your business vision.
Our project-based approach means that we’re always working towards a specific outcome, never random tasks. It also means you can match your retainer to a project deliverable instead of billable hours. Our team delivers results you can see and measure. If you’ve got a project in mind that includes website development or maybe even setting up a new membership site… we’re here to help.
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