“If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!”
This is a quote from Michael E. Gerber, and it made me clutch my figurative pearls.
At the time, I was voluntarily working 80+ hour weeks - bedtime at 4am, waking up 5 hours later, skipping breakfast and then working through lunch. It was insanity and it was also my life.
I was so exhausted that I was GIVING CLIENTS AWAY, and I did this for MONTHS, eventually shrinking my client list down to ⅓ of its size.
My business had become a self-imposed nightmare…
Until the day my mentor asked me a life changing question:
“Why don’t you eliminate the stuff you hate and keep the business?”
So, now I pose the same to you - how much time are you spending each day doing stuff that is not your genius? Work you tolerate or more realistically do begrudgingly in the name of “saving money” or “because you’re the only one who can?”
Think about it a moment… how many hours of your day are wasted on things like email, answering questions on Facebook/ Instagram, invoicing clients, making graphics on Canva, updating your website… how would you like to spend your time instead?
If you’re a photographer it might look like more time shooting on location/ building your portfolio, experimenting with new techniques, attending a workshop…
For a coach it might be getting up to date on the latest training, reading the stack of books you’ve been meaning to get to, formulating your own coaching process, designing a live event, creating a certification program, writing a book...
Working outside your genius isn’t just mind-numbing… it’s limiting!
So, what’s the answer?
Over the next few pages, I’m going to cover exactly HOW to delegate and address your concerns like… How do I afford to hire help? I don’t know how to build a team, I don’t have time to train people, I’m already so busy… stick with me!