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Tell us a bit about your
Business & Brand

Our goal with this questionnaire is to get inside your mind as a business owner and develop a solid understanding of your business and target customer. This will allow us to tailor everything we do with these things in mind.

This form will take some time to complete so make sure you dedicate focused time to work on it. If you have to take a break, you can save and continue to finish it off.

Don't worry, you will be sent a copy of your responses.

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  • About You

    Before we dive into the demographics and psychographics of your target customer, let's make sure we have a clear understanding of who you are. Once you've completed the questions, we can see how well you align with the needs of the people you want to serve.
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  • Demographics

    While we don't put a lot of emphasis on this, it's still good to have a mental picture of your typical or ideal customer. Be as specific as you'd like. For simplicity, you will only enter this for one customer profile. If you have multiple targets, choose the one you'd like to work with most often.
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  • Psychographics

    Here we get into more characteristics, personality traits and preferences. Again, be as specific as you like. The more questions you answer, the better we'll be able to tailor your user experience to this person.
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